On November 29, people around the world gave back in celebration of #GivingTuesday to the tune of $168 million, crushing last year’s number. We are excited to share that Facebook saw over 100,000 people donate to thousands of fundraisers that raised $6.79 million on Giving Tuesday across the United States. Fundraisers on Facebook launched earlier this year, and we are amazed by the generosity of our community after seeing what can be raised in just one day.
Plus, for #GivingTuesday all fundraisers that were created were matched up to $1,000 total per fundraiser; with up to $500,000 by the Bill & Melinda Gates Foundation and with Facebook waiving fees up to $500,000. After the initial match of $500,000 was reached within hours, The Bill & Melinda Gates Foundation increased their pledge to $900,000 total to match more Giving Tuesday Fundraisers on Facebook. To get more information, find out if your nonprofit received the match, and when the match will be paid out go here.
So what’s next? How can you keep the momentum going?
Given 30 percent of all charitable giving happens during the month of December and 50 percent of the typical nonprofit’s annual income comes from the year-end ask*, you should not stop at #GivingTuesday. Here are a few things you can do to keep the momentum going after #GivingTuesday.
If you haven’t already, thank your donors and ask them to share. Send thank you notes or messages to the folks who donated and ask them to give in another way–to share their fundraiser and why they care.
Create a Matching Campaign
Talk to your board or major gift donors about running a matching campaign or creating a Facebook fundraiser on your behalf.
Show There’s Still Time to Give
Ask those folks who did not donate to consider giving now. Facebook will waive fees on all fundraisers until $500,000 in fees is used up. Consider asking those people who did not donate to like or share the fundraiser as another way to show support.
Use this as an opportunity to thank your volunteers and ask them to share the fundraisers created for your organization. To get started with Facebook fundraisers go here. To see a list of your fundraisers, go to your Facebook page and click “Fundraisers” on the left hand side of the page.
Showcase how you’ll use the funds that were raised and what you could do with more dollars.
Build up your Community
Ask your base to consider entering the #MyGivingStory contest for a chance to win up to $10,000 for your organization just by sharing why they support your work with their friends and family on Facebook. For more information, go here.
Here’s to a successful giving season.
*Sources: Nonprofit Hub and Tech for Good.