On 29 November, people around the world gave back in celebration of #GivingTuesday to the tune of USD 168 million, crushing last year’s number. We are pleased to share that Facebook saw over 100,000 people donate to thousands of fundraisers that raised USD 6.79 million on Giving Tuesday across the United States. Fundraisers on Facebook launched earlier this year, and we are amazed by the generosity of our community after seeing what can be raised in just one day.
Plus, for #GivingTuesday all fundraisers that were created were matched up to USD 1,000 total per fundraiser; with up to USD 500,000 by the Bill & Melinda Gates Foundation and with Facebook waiving fees up to USD 500,000. After the initial match of USD 500,000 was reached within hours, the Bill & Melinda Gates Foundation increased their pledge to USD 900,000 total to match more Giving Tuesday Fundraisers on Facebook. To get more information, and to find out if your charity received the match and when the match will be paid out, go here.
So, what’s next? How can you keep the momentum going?
Given that 30 per cent of all charitable giving in the US happens during the month of December and 50 per cent of the typical charity’s annual income comes from the year-end ask*, you should not stop at #GivingTuesday. Here are a few things you can do to keep the momentum going after #GivingTuesday.
If you haven’t already done so, thank your donors and ask them to share. Send thank-you notes or messages to the people who donated and ask them to give in another way – to share their fundraiser and why they care.
Create a matching campaign
Talk to your board or major gift donors about running a matching campaign or creating a Facebook fundraiser on your behalf.
Show there’s still time to give
Ask people who did not donate to consider giving now. Facebook will waive fees on all fundraisers until USD 500,000 in fees is used up. Consider asking those people who did not donate to like or share the fundraiser as another way of showing support.
Use this as an opportunity to thank your volunteers and ask them to share the fundraisers created for your organisation. To get started with Facebook fundraisers, go here. To see a list of your fundraisers, go to your Facebook Page and click “Fundraisers” on the left-hand side of the page.
Showcase how you’ll use the funds that were raised and what you could do with more.
Build up your community
Ask your base to consider entering the #MyGivingStory contest for a chance to win up to USD 10,000 for your organisation just by sharing why they support your work with their friends and family on Facebook. For more information, go here.
Here’s to a successful giving season.
*Sources: Charity Hub and Tech for Good.