Best practices for images and video
Image and video posts perform well on Facebook and are an effective way to create a visual connection between your message and your audience.
People watch videos on Facebook to connect with moments shared by their friends, catch up on news from the day and much more. More than 65% of all video views occur on mobile devices as people turn to Facebook at different times and places throughout the day.
Videos uploaded directly to Facebook have proven to be more successful than those linked to other video players:
- 30% higher video play rate (number of clicks to play the video)
- 3.5x lower cost per click
- 5.5x lower cost per video play
Example of a video directly uploaded to Facebook
Example of a video post using a third-party link.
Upload directly to Facebook
Videos uploaded directly to Facebook fill the entire width of the screen and play directly in News Feed, offering a seamless viewing experience. Directly uploaded videos also automatically play, making them more eye-catching than a video thumbnail. If you link to a video hosted on another site, the link appears with a small thumbnail from the video.
Recommended upload specs:
- File type: MP4s work best, but Facebook supports all video types.
- Resolution: Use HD video for the best quality. Keep your resolution under 1080p.
- File size: Keep file sizes under 750 MB for the best upload experience. Although we support file sizes of up to 1.75 GB, there may be longer upload times for larger files on slower Internet connections.
- Length: Videos must be less than 45 minutes long. Shorter videos usually have better playback quality and shorter upload times.
- Audio: We also recommend Stereo AAC audio compression with 128 kbps or more.
Customise your videos
- Custom thumbnail: Select the main image a viewer sees when first watching a video (files up to 10 MB).
- Subtitles: Include subtitles so that people can experience your video without sound. Enable subtitles in multiple locales using SRT files.
- Call to Action: Invite viewers to visit a website or destination of your choice. This is especially helpful if you want to drive referral traffic elsewhere.
Control where your video appears
- Scheduling and expiry: Set your video to be posted and/or taken down at a later date (at any time between ten minutes and six months from the original upload).
- Audience restrictions: Restrict the audience of a video by age, gender or location.
- Manage distribution: Publish your video directly to your Page or distribute it in News Feed.
Featured video and playlists
The Videos section of your Page is a place where people can watch and discover a back catalogue of videos that might not appear in their News Feed.
- Featured video: Highlight your most relevant video, whether it’s a breaking news story, your latest film trailer or a message to your supporters.
- Playlists: Showcase and organise your videos in any way you want.
Understand how your videos are performing on Facebook. Visit Page Insights to get an overview of video metrics across custom date ranges.
Embedded video player
The embedded video player lets others take your videos to their sites, allowing you to discover new audiences outside Facebook. It displays the video’s title, author and view count. It also gives people the option to like the video or share it with friends, driving distribution back to Facebook. Learn more about the technical details of the video player on our developers site.
Take advantage of our full-featured video API to programmatically publish video, set distribution requirements and analyse the performance for your videos on Facebook.
Video publishing partners
These partners deliver CMS platforms, clipping tools and channel management for video. Learn more about their offerings through our Media Solutions programme.
Spontaneous video on Instagram
Videos don’t have to be completely polished if they’re timely. Posting short videos to your Page through Instagram can provide genuine in-the-moment access to your team and programmes.
Adding images is a smart and simple way to create a visual connection between your message and your audience. If your image includes text, you may not need to include a message.
Across Facebook, images are displayed at different sizes depending on their location. These guidelines will help you include imagery that best suits each application. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
- Recommended News Feed image size: 1,200 x 900 pixels
- News Feed image ratio: 4:3
- Right column image size: 254 x 133 pixels
- Right column image ratio: 1.9:1
- Text: 90 characters (longer posts may be truncated on small screens)
Use high-quality images when possible
You don’t need a professional photographer or a fancy camera, but photos that are blurry, dark or pixelated are probably not the best option to use.
Use square or landscape orientation
News Feed has a fixed height for photos, so photos that are taller than they are wide will appear in News Feed with white space at the sides. To maximise the space News Feed gives you for photos, use a square or landscape-cropped photo.
Photos that are symmetrical and well-lit, show texture and have background space tend to get the most likes. When taking photos of people or other single subjects, use the “rule of thirds” to compose your shot.
Using images with text
If you’re posting photos or graphics with text, bear in mind that the text should be large enough to read on both desktop and mobile. Images used in a boosted or promoted post cannot be more than 20% text. Use the grid tool to see what percentage of your image is text before using it in a boosted or promoted post.
TIP: If you don’t have graphic design resources, take a look at any of the free online social media image creators to quickly spin up high-quality shareable images.