We're committed to helping charities raise funds through Facebook. Take a look at these fundraising tools to receive charitable donations on Facebook.Apply to use fundraising tools
Any charity can drive people to donate on a website of their choice using their Page header or ads. Charities can also use Facebook donation tools to raise funds on their Page header, posts and live video without having the donor leave Facebook. Currently, charitable organisations based in selected countries are eligible. Learn more about eligibility and apply now.
Page donate buttonsWhen people visit your Page, a donate button in your Page header makes it easy for them to give.
Ad donate buttonsIf you’d like to make it easier to collect donations from your Facebook ads, you can add a donate button. This can be an effective way to reach new people who may be interested in supporting your organisation. Get instructions on how to add a donate button to your Page header and ads.
Page donate buttonWhen people visit your Page, a donate button in your Page header makes it easy for them to give. This button is the same as the one in the section above, but allows people to donate without leaving Facebook. Learn how to add a donation button to your Page and get started here.
Post donate buttonYou can add a donate button to your Page posts to allow people to donate without leaving Facebook. This tool makes it easy for supporters to donate when they are inspired to give. Learn how to add a donate button to your posts and get started here.
Live video donate buttonMore and more people are going live on Facebook to share their experiences. You can now add a donate button to your Page’s live videos. Give people an inside look into your organisation, share the impact you’ve made or invite people to join in the fun at a fundraising gala.
- Frequency: Before making your request, build a strong Facebook presence. You’ll want to post 2-3 times per week to tell your organisation’s story and the impact you’ve had. When you’re ready to make your appeal to donors, do so in a thoughtful way. When you post, include a call to action that makes it clear what you’re asking for and what your organisation’s priorities are.
- Theme: Why are you fundraising for this amount, at this time, for this project? A theme makes a campaign more specific and tangible, and can help you better target potential donors. A theme could be based on:
- Funding goal: Set a goal and tell people why it’s important that the campaign raises this amount.
- Time frame: Give the request an end date. This creates a sense of timeliness and urgency, and makes it easier to plan around fundraising milestones.
- Tangible outcomes: Define the specific output donors should expect. If funds will be used to launch a new project or grow an existing initiative, define the scope and number of people who will be served. Especially if your organisation’s mission is broad and long-term, fundraising campaigns can help break it down into direct results donors will see in the near future.
- Suggested contribution amounts: Suggesting a few amounts people can contribute makes their decision to donate easier and removes one of the barriers to completing a donation. Consider your audience and the scope of your campaign when deciding on amounts to suggest.
- Visuals: Photos, graphics and videos are great ways to bring a post to life, personalise your organisation and create empathy for the people you serve. In fact, studies show that videos are seven times more engaging than other types of posts on Facebook. Make sure that your image ties in with the post and request. Learn more about images and videos.
- Insights: As with any marketing endeavour, results will vary by organisation. Make sure that you check in with Page Insights to better understand how people are interacting with your Page and posts and which content they have found most compelling. Learn more about Facebook insights here.