Create a Page
If your organisation is new to Facebook, this section will walk you through the fundamental elements of setting up a Page.
A Page gives your charity a voice and presence on Facebook. Posting to your Page creates an opportunity for new people to discover your organisation, and your Page can serve as a hub for connecting your community. People who like your Page may see your posts in News Feed when they visit Facebook. People can also like your posts, add comments and share them with their friends.
A Facebook Page may be a good option for you if your organisation wants to grow its community of supporters and create more connections and interactions with people. Having a Facebook Page connects you to a global network of over 1 billion people. When people share interests and ideas on Facebook, it helps you find and connect with those who care most about your work. If your organisation already has a Page and you’re thinking of creating an additional Page, first consider if groups, events or Messenger will fit your needs instead. For many organisations, having a single Facebook Page helps people find and stay up to date with them and allows them to have a unified voice and message. For others, particularly those that are decentralised or highly regional, having multiple Pages helps them share tailored content.
You can use your Page to:
- Educate your community about your cause and update them on your organisation
- Find and connect with new supporters who share your passion
- Engage your community by creating opportunities for people to interact with you and each other
- Inspire people to take action by spreading the word, attending events, volunteering or donating funds
To create a Facebook Page for your charity, you’ll need a personal Facebook profile and a few minutes of your time. If you don’t have an existing profile, go to Facebook to sign up. If you already have a Facebook profile, follow these steps to set up your Page.
- Create a Page
- Choose a Page category
- Add details about your Page
Create a Page
To create a Page, log in to your personal Facebook account. Click on the arrow in the top-right of any page, then select Create Page. When you use your personal profile to set up your organisation’s Page, you’ll be the Page admin by default. Page admins can be changed or added at any time under Manage Pages. Your admin role won’t affect the privacy of your personal profile and won’t appear in your Page’s posts or other activity.
Choose a Page category
Choose Company, Organisation or Institution. If you choose Cause or Community, your Page won’t have access to the exclusive tools Facebook has made available to charities. You don’t have to be a registered charity to list your Page in this category. You can choose one of many subcategories for your Page in the drop-down menu, including Charity, Non-governmental organisation (NGO), Education, Political organisation and more. Change your Page’s category.
Add details about your Page
This is your chance to give people a quick preview of what your organisation does. Briefly state the mission of your organisation and the impact your programmes create. This is also a good place for contact information.
Profile picture. Your profile picture is a way to help people recognise your brand when they see a post from your Page in News Feed. We recommend a square version of your organisation’s logo. Bear in mind that it’ll often appear small.
Add to Favourites. Adding your organisation’s Page to your personal profile’s Favourites list creates a quick link to your organisation’s Page to make it easier for you to find and moderate.
Preferred Page audience. Identifying the type of people who are your best current supporters gives you a better opportunity to connect with more people and grow your community.
After creating a Page, you can access it:
- By clicking the arrow in the top-right of any page on Facebook and selecting Manage Pages.
- In the left column of your home page under Favourites, if you added it to your Favourites list when setting it up.
- In the left column under Pages. If you’re an admin for more than one Page, you may need to click More to see all your Page links.
More on Pages:
For information about getting the best performance from your Page, visit Enhance your Page. For information about posting to your Page, take a look at Post on your Page. Learn about posting multimedia content in Best Practices for images and video. For information about Page management and settings, take a look at Get to know the Page admin tools. In particular, make sure that you take a look at how you can evaluate the performance of your Page using Page Insights.