Fundraising tools

You can now collect donations through a number of tools on your Page, ads and posts.

Apply to use fundraising tools
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What are Facebook's fundraising tools?

You can add a donate button to your Page and ads that lets people donate to your organisation through a website of your choice. We’re also offering tools that enable eligible charities to collect contributions directly on Facebook.

Donate buttons: Any charity can add a donate button to their Page header and ads directing people to donate to a website of their choice. Eligible charities can also add a donate button to Page posts, Page header and live video to allow people to donate directly on Facebook with a few taps (charitable organisations based in selected countries are eligible to apply. Learn more about eligibility).

Fundraisers: Fundraisers enable people to raise money for your charity on Facebook. Your supporters can set up a dedicated Page to share their story, tell others about your mission and rally around a fundraising goal (charitable organisations based in selected countries are eligible to apply. Learn more about eligibility).

Fundraiser on mobile

How can I use fundraising tools for my charity?

You can use Facebook’s fundraising tools to help your organisation:
  • Collect donations when people visit your Page
  • Collect donations from your Facebook posts
  • Add a donate button to live video
  • Add a donate button to your ads
  • Enable people to fundraise for your organisation

How do I get started with fundraising tools?

Charitable organisations in selected countries are eligible to collect donations directly on Facebook with a donate button on your Page header, posts and live video (learn more about eligibility). You can sign up here to get access. Signing up will also give you access to fundraisers if you find that your Page has not been automatically enabled for the product.

Add a donate button to your Page header

A simple and effective way to raise funds is by adding a donate button to your Page header. When people visit your Page either because they are interested in your organisation or because of a current event, you can easily collect contributions.

To add a button to your Page header.

  1. Go to your charity Page (as an admin).
  2. Select Add a button and then hover over the Edit button.
  3. Select Donate through a website of your choice to send people to your charity’s website or select Donate through Facebook if you want people to donate directly through Facebook (you’ll need to sign up for Facebook Payments to allow people to donate directly through Facebook).
  4. Click Create.

Add a donate button to your Page posts

When you’ve established your organisation’s story and impact, it’s time to ask for donations. You can add a donate button to your post to make it easy for supporters to donate on Facebook when they are inspired to give.

To add a donate button to your Page posts:

  1. Sign up here (charitable organisations based in selected countries are eligible to apply).
  2. A link will pop up asking if you want to add a donate button
  3. Fill in your title and description and click “Publish”.

Add a donate button to your live video

More and more people are going live on Facebook to share their experiences. Now you can add a donate button to your Page’s live videos. Learn how.

Add a donate button to your ads

If you’d like to make it easier to collect donations directly from your Facebook ads, you can add a donate button. Clicking on the donate button will take people to a website of your choice to donate.
  1. Create an ad in Ads Manager with one of these objectives: “Send people to your website”, “Increase conversions on your website” or “Get installs of your app”.
  2. When choosing your ad creative, you’ll be given the option to add a call-to-action button. Choose Donate from the drop-down list and place your order.

Enable people to fundraise for your organisation

Fundraisers let people raise money for your charity on Facebook. Your supporters can set up a dedicated Page to share their story, tell others about your mission and build support around a fundraising goal.

To enable fundraising for your Page:

  1. Sign up here (charitable organisations based in selected countries are eligible to apply)
  2. Check your fundraiser tab on your Facebook Page to see what fundraisers have been created by your supporters.
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FAQs

To get answers to frequently asked questions, please see our Help Centre.