Leveraging the power of connection to fight the spread of Zika
PAHO Brazil used Facebook posts to reach over 500,000 people in under 48 hours with messages about preventing the sexual transmission of Zika
PAHO BrazilPan American Health Organization (PAHO) Brazil is an international public health organization dedicated to serving people in 27 countries in the Americas. Its Brazil branch most recently responded to the country’s outbreak of Zika virus.
Sharing Life-saving NewsPAHO Brazil needed to engage people who might be sexually active with effective communications about how to protect themselves from Zika.
ImpactPAHO Brazil used posts on its Facebook Page to reach more than half a million people in less than 48 hours with a critical message about preventing the sexual transmission of Zika.
- PAHO boosted a single Page post that both raised awareness about Zika being transmitted sexually and provided a solution for how people could protect themselves, and saw incredible results.
- Spending less than $600, PAHO Brazil was able to reach more than half a million people in less than 48 hours. More than 24,000 people engaged with this post, and more than 4,450 people shared it with their own friends, further spreading the message.
– 519,640 people reached in less than 48 hours
– 39X higher engagement than other Zika posts
– 4,450 people shared post