People use Facebook to connect and share with friends and family, which makes it a powerful place to help people engage their communities and raise money for causes they care about.
What are fundraisers?
Fundraisers allow people on Facebook to set up a dedicated page to raise money directly on Facebook for causes they care about. Through their Fundraising page they can share their story, tell others about a nonprofit’s mission and rally around a fundraising goal. Fundraisers are currently available for any U.S.-based 501(c)(3) nonprofit.
How are they valuable to my nonprofit?
An individual person raising money for your organization is especially effective on Facebook because people like to help their friends and share their passion for a cause. They feel connected to your organization by sharing their personal story, telling their friends about your mission, and rallying around a fundraising goal. When you galvanize your supporters to encourage their friends and family to contribute, you can both have a powerful impact.
Tips to activate your supporters to use fundraisers
To take full advantage of fundraisers on Facebook, there are two important things nonprofits need to do:
1) Ask your donors to create fundraisers on behalf of your organization and
2) Give them the right tools to launch a successful fundraiser.
To achieve these strategies check out our “Tips to Activate Your Supporters To Use Fundraisers” below.
Download Activation Guide to learn how to encourage your supporters to launch fundraisers before your next big cause campaign.
Email your supporter list and get them up to speed with Facebook fundraisers. They know you, trust you, and look to your organization for direction. Use the text in this PDF as a starting template for emails to send to train your supporters.
Post on your Page to encourage your supporters and share fundraising tips with them. Here’s an infographic with ten ideas you can share to help them boost their fundraising efforts.
How can I access fundraisers?
Think this is awesome? Excited to get started? Learn how to enroll and enable your organization into Facebook Fundraisers here.