Best Practices for Images and Video
Image and video posts perform well on Facebook and are an effective way to create a visual connection between your message and your audience.
People watch videos on Facebook to connect with moments shared by their friends, catch up on news from the day and much more. More than 65% of all video views are happening on mobile devices as people turn to Facebook at different times and places throughout the day.
Upload directly to Facebook
Videos uploaded directly to Facebook fill the entire width of and play directly in News Feed, offering a seamless viewing experience. Directly upload videos also autoplay, making them more eye catching than a video thumbnail. If you link to a video hosted on another site, the link appears with a small thumbnail from the video.
Recommended Upload Specs:
Customize your videos
Control where your video appears
Feature videos and playlist
The Videos section of your Page is a place for people to watch and discover a back catalog of videos that might not appear in their News Feed.
Understand how your videos are performing on Facebook. Visit Page Insights to get an overview of video metrics across custom date ranges.
Embedded video player
The Embedded Video Player lets others to bring your video to their site, allowing you to discover new audiences outside of Facebook. It displays the video’s title, author and view count. It also gives people the option to like the video or share it with friends, driving distribution back to Facebook.
Learn more about the technical details of the video player on our Developers site.
Take advantage of our full-featured Video API to programmatically publish video, set distribution requirements and analyze the performance for your videos on Facebook.
Video publishing partners
These partners deliver CMS platforms, clipping tools and channel management for video. Learn more about their offerings through our Media Solutions Program.
Spontaneous video on Instagram
Videos don’t have to be completely polished if they’re timely. Posting short videos to your Page through Instagram can provide genuine in-the-moment access to your team and programs.
Adding images is a smart and simple way to create a visual connection between your message and your audience. If your image includes text, you may not need to include a message.
Design RecommendationsAcross Facebook, images are displayed at different sizes depending upon their location. These guidelines will help you include imagery that best suits each application. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
- Recommended News Feed image size: 1200 x 900 pixels
- News Feed image ratio: 4:3
- Right column image size: 254 x 133 pixels
- Right column image ratio: 1.9:1
- Text: 90 characters (longer posts may be truncated on small screens)
Use high quality images when possibleYou don’t need a professional photographer or have a fancy camera, but photos that are blurry, dark or pixelated are probably not the best option to use.
Use square or landscape orientationNews Feed has a fixed height for photos, so photos that are taller than they are wide will appear in News Feed with white space on the side. To maximize the space News Feed gives you for photos, use a square or landscape cropped photo.
Photo compositionPhotos that are symmetrical, well-lit, show texture and have background space tend to get the most likes. When taking photos of people or other single subjects, use the “rule of thirds” to compose your shot.
Using images with textIf you’re posting photos or graphics with text, keep in mind that the text should be large enough to read on both desktop and mobile. Images used in a boosted or promoted post cannot be more than 20% text. Use the Grid Tool to see what percentage of your image is text before using it in a boosted or promoted post.
TIP: If you don’t have graphic design resources, check out any of the free online social media image creators to quickly spin up high quality share images.