Create a Page
If your organization is new to Facebook, this section will walk you through the fundamental elements of setting up a Page.
A Page gives your nonprofit a voice and presence on Facebook. Posting to your Page creates an opportunity for new people to discover your organization and can serve as a hub for connecting your community. People who like your Page may see your posts in News Feed when they visit Facebook. People can also like your posts, add comments and share them with their friends.
A Facebook Page may be a good option for you if your organization wants to grow its community of supporters and create more connections and interactions with people. Having a Facebook Page connects you to a global network of over a billion people. When people share interests and ideas on Facebook, it helps you find and connect with those who care most about your work. If your organization already has a Page and you’re thinking of creating an additional Page, first consider if Groups, Events or Messenger will fit your needs instead. For many organizations, having a single Facebook Page helps people find and stay up-to-date with them and allows them to have a unified voice and message. For others, particularly those that are decentralized or highly regional, having multiple Pages helps them share tailored content.
You can use your Page to:
- Educate your community about your cause and update them on your organization
- Find and connect with new supporters who share your passion
- Engage your community by creating opportunities for people to interact with you and each other
- Inspire people to take action by spreading the word, attending events, volunteering or donating funds
To create a Facebook Page for your nonprofit, you’ll need a personal Facebook profile and a few minutes of your time. If you don’t have an existing profile, go to Facebook to sign up. If you already have your Facebook profile, follow these steps to set up your Page.
- Create A Page
- Choose A Page Category
- Add Details About Your Page
Create A Page
To create a Page, log into your personal Facebook account. Click the arrow in the top-right corner of any page and then select Create Page. When you use your personal profile to set up your organization’s Page, you’ll be the Page admin by default. Page admins can be changed or added at any time under Manage Pages. Your admin role won’t affect the privacy of your personal profile and won’t appear in your Page’s posts or other activity.
Choose A Page Category
Choose Company, Organization or Institution. If you choose Cause or Community, your Page won’t have access to the exclusive tools Facebook has made available to nonprofits. You don’t have to be a registered nonprofit to list your Page in this category. You can choose one of many sub-categories for your Page in the dropdown menu, including Non-Profit Organization, NGO, Education, Political Organization and more. Change your Page’s category.
Add Details About Your Page
This is your chance to give people a quick preview of what your organization does. Briefly state the mission of your organization and the impact your programs create. This is also a good place for contact information.
Profile Picture. Your profile picture is a way to help people recognize your brand when they see a post from your Page in News Feed. We recommend a square version of your organization’s logo. Keep in mind, it’ll often appear small.
Add To Favorites. Adding your organization’s Page to your personal profile Favorites list creates a quick link to your organization’s Page to make it easier for you to find and moderate.
Preferred Page Audience. Identifying the type of people who are your best current supporters gives you a better opportunity to connect with more people and grow your community.
After creating a Page, you can access it:
- By clicking the arrow in the top right of any page on Facebook and selecting Manage Pages.
- In the left column of your homepage under Favorites if you added it to your Favorites list during setup.
- In the left column under Pages. If you’re an admin for more than one Page, you may need to click More to see all your Page links.
More on Pages:
For info on getting the best performance from your Page, visit Enhance Your Page. For info on posting to your Page, check out Post On Your Page. Learn about posting multimedia content in Best Practices for Images and Video. For info on Page management and settings, check out Get to Know the Page Admin Tools. In particular, be sure to check out how you can evaluate the performance of your Page using Page Insights.