Discover Fundraising Tools

We're committed to helping nonprofits raise funds through Facebook. Check out these fundraising tools to receive charitable donations on Facebook.

Apply To Use Fundraising Tools

Collect Donations When People Visit Your Page

A simple and effective way to raise funds is by adding a donate button to your Page header. As people visit your Page either because they are interested in your organization or because of a current event, you can easily collect contributions. There are two places you can let people donate from your Page header: on a website of your choice, or if you’re a US-based 501(c)(3) organization, directly on Facebook. donations-phone-screen-02  

Collect Donations From Your Facebook Posts

Once you’ve established your organization’s story and impact, it’s time to ask for donations. You can then add a donate button to your post to make it easy for supporters to donate when they’re inspired to give. Tapping on the donate button will let people donate directly from your post, without leaving Facebook. This is currently available only for US-based 501(c)(3) organizations. donations-phone-screen-03

Add a Donate Button on Your Ads

If you’d like to make it easier to collect donations right from your Facebook ads, you can add a donate button. Clicking on the donate button will take people to a website of your choice to donate. This can be an effective way to reach new people that may be interested in supporting your organization or campaign.

Instructions on how to add a donate button to your ads.

Enable People to Fundraise for Your Organization

Fundraisers let people raise money for your nonprofit on Facebook. Your supporters can set up a dedicated page to share their story, tell others about your mission and rally around a fundraising goal. We’ll make it easy for people to raise funds with tips and advice, safe payments and reminders when it’s time to reach out. This product is currently available only for US-based 501(c)(3) organizations.

Apply here.

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Customized Nonprofit Landing Pages

Customized nonprofit landing pages are here! Now you have one destination where you can send supporters to create fundraisers for your organization. blog_graphic

Every landing page has a unique URL that can be used anywhere: in your email marketing, Facebook posts, tweets, etc. When people click on the URL, they are taken to your nonprofit’s customized landing page where people can create a fundraiser for your nonprofit, see existing fundraisers for your nonprofit, and learn about how Facebook fundraisers work. Must be a US-based 501(c)(3) organization and apply.

If you are using Facebook’s Donate products, you can see this in action by going to https://www.facebook.com/fundraisers and entering your organization’s name at the end of the URL.

For example, Feeding America would go to: https://www.facebook.com/fundraisers/FeedingAmerica/.

Supporter Donate Button

Now individuals can add the donate button to their posts. Here are the instructions in the Help Center for doing so to share them with your supporters: Donate Button Support image-1  

Live Video Fundraisers

Have supporters who have created a fundraiser for your organization? Now they can attach that fundraiser to a live video and viewers can contribute to the fundraiser during the live video. This is a great way to take advantage of the growing video engagement on Facebook.

You can add a fundraiser to your live video with your personal profile on Android and iOS. In order for people to create fundraisers on your nonprofit organization’s behalf, your organization must be a US-based 501(c)(3) that has applied or can be found in Network for Good.

Add Donate to Live videos: live-donate-broadcaster-sequence How can my supporters add a donate button to Live video broadcast? [iOS, Android]
To add a donate button to live, supporters must:
  1. Create a fundraiser
  2. Tap What’s on your mind? on your News Feed or Timeline from the Facebook app on your iOS or Android device
  3. Tap Live Video
  4. Tap (fundraising icon) in bottom left-hand corner
  5. Select the fundraiser you want to attach to your live video
  6. Tap Go Live
People watching your live video will be able to learn more about your fundraiser, see how much money you’ve raised and donate to your fundraiser using the donate button.

Fundraising Tools Best Practices

Interested in using these fundraising tools to collect contributions on Facebook? You can learn how to activate each tool and read our best practices by following the links below.
  • To learn how to activate these products for your Page, visit the fundraising tools Page here.
  • For best practices on collecting donations from your Page, learn more here.
  • For best practices on activating your supporters to fundraiser, learn more here.

Questions about Fundraising Tools? Visit the Help Center

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Raise Money on Your Facebook Page