Fundraising Tools, Features & Requirements

There are two ways to collect donations: drive donations to a website of your choice, or collect donations directly on Facebook.

Eligibility

Drive donations to a website of your choice

To drive donors to a website of your choice, your Page must be categorized as a Nonprofit Organization. Instructions on how to change your Page category.

Collect donations on Facebook

To collect donations on Facebook you must:
    • Sign up with Facebook Payments and be approved. Charitable organizations based in select countries are eligibile.
    • If your US-based nonprofit has not applied, you could receive distributions through the Network for Good Donor Advised Fund if you are listed in GuideStar. Learn more about our partnerships.

Use donation tools

To use donation tools and have access to reporting and donor information you must:
  • Sign up with Facebook payments and be approved.

Features

Below are features and requirements of each fundraising tool.
Feature Requirements
Drive Donations to a Website of Your Choice – Used by your Page, donations go through a website of your choice
Donate button in Page header

Available to all Pages categorized as a Nonprofit Organization

Donate button in Ads
Collect Donations Directly on Facebook – Used by your Page, donations are made directly on Facebook
Donate button in Page header To benefit, receive payment, or broadcast:
  • US-based, 501(c)(3)nonprofit or charitable organization in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Portugal, Spain, Sweden, the Netherlands, UK.
  • Verified Page
  • Application approved to receive payments from Facebook
Donate button in posts
Donate button in Facebook Live
Enable Supporters to Fundraise for Your Nonprofit – Used by your supporters
Fundraisers Supporters with a Facebook Profile can create fundraisers and add donate buttons to posts and live video. Nonprofits, to benefit and receive payment:
  • US-based, 501(c)(3) nonprofit or charitable organization in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Portugal, Spain, Sweden, the Netherlands, UK.
  • Verified Page
  • Application approved to receive payments from Facebook
  • OR, listed on GuideStar to receive distributions from the Network for Good Donor Advised Fund in the United States
Live video fundraisers
Donate button in posts
Donate button in Facebook Live Supporters with a Facebook Profile and admins of verified Pages can add a donate button to live video. Nonprofits, to benefit and receive payment:
  • US-based, 501(c)(3) nonprofit or charitable organization in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Portugal, Spain, Sweden, the Netherlands, UK.
  • Verified Page
  • Application approved to receive payments from Facebook
  • OR, listed on GuideStar to receive distributions from the Network for Good Donor Advised Fund in the United States
Customized nonprofit landing pages To have a customized nonprofit landing page, you must be:
  • US-based, 501(c)(3) nonprofit or charitable organization in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Portugal, Spain, Sweden, the Netherlands, UK.
  • Verified Page
  • Application approved to receive payments from Facebook