Raise Money on Your Facebook Page
Your supporters can now donate to your cause without leaving your Page.Apply To Use Fundraising Tools
If donations are a significant part of your organization’s funding, you may want to consider using your Facebook Page to collect contributions. We’ve recently launched a new set of tools to help nonprofits raise funds on Facebook directly from your Page header, posts and ads. This means, you can make collecting contributions an important part of your Page strategy by:
- Including donation asks in your posts
- Enabling people to make contributions when they visit your Page and feel inspired
A donate button on your Page header: A simple and effective way to raise funds is to add a donate button to your Page header. As people visit your Page either because they are interested in your organization or because of a current event, you can easily collect contributions. You can either collect donations directly on Facebook or send people to a website of your choice to donate. A donate button on your Page posts: Once you’ve established your organization’s story and impact, it’s time to ask for donations. You can add a donate button to your posts to make it easy for supporters to donate when they are inspired to give. Clicking the donate button will allow people to donate right from Facebook.
Adding a Donate button to your Page header will enable you to receive donations when people visit your Page and feel inspired to give. Once the button is live, there is nothing else your team needs to do. To get the most impact from adding a donate button to your posts, here are some useful pointers:
- Frequency: Before making your ask, build a strong Facebook presence. You’ll want to post 2-3 times per week to tell your organization’s story and the impact you’ve had. When you’re ready to make your appeal to donors, do so in a thoughtful way. When you post, include a call to action that makes it clear what you’re asking for and what your organization’s priorities are.
- Theme: Why are you fundraising for this amount, at this time, for this project? A theme makes a campaign more specific and tangible, and can help you better target potential donors. A theme could be based on time (ex: the end of the year or near a national awareness day), project (ex: a winter clothing drive or opening a new office) or audience (ex: rallying first-time donors or youth).
- Funding Goal: Set a goal and tell people why it’s important that the campaign raise this amount.
- Time frame: Give the ask an end date. This creates a sense of timeliness and urgency, and makes it easier to plan around fundraising milestones.
- Tangible outcomes: Define the specific output donors should expect. If funds will be used to launch a new project or to grow an existing initiative, define the scope and number of people who will be served. Especially if your organization’s mission is broad and long-term, fundraising campaigns can help break it down into direct results donors will see in the near future.
- Suggested contribution amounts: Suggesting a few amounts people can contribute makes their decision to donate easier and removes one of the barriers to completing a donation. Consider your audience and the scope of your campaign when deciding on amounts to suggest.
- Visuals: Photos, graphics and videos are great ways to bring a post to life, personalize your organization, and create empathy for the people you serve. In fact studies show that videos are 7 times more engaging that other types of posts on Facebook. Be sure your image ties in with the post and the ask. Learn more about images and videos here.
- Monitor Results: As with any marketing endeavor, results will vary by organization. Be sure to check in with Facebook Insights to better understand how people are interacting with your Page and posts and which content they have found most compelling. Learn more about Facebook Insights here.
To collect contributions directly on Facebook through a donate button on your Page header or posts, you must be a a 501(c)(3) US-based nonprofit. You can sign up to get access here.
Questions about Fundraising Tools? Visit the Help Center